L’Animal

L’Animal — Release Your Wild Side

In this experimental short, elegance clashes with instinct in a high-fashion fragrance campaign that unleashes the primal self. Set between two contrasting worlds — a pristine white void and a lush, untamed jungle — L’Animal invites the viewer into a surreal transformation. Our protagonist begins in total control, poised and pristine, but the moment she sprays the fragrance, a metamorphosis begins.

Through a sequence of cinematic moments, she prowls, confronts, and ultimately fuses with her inner wild — embodied by a jaguar and mirrored through seamless visual metaphors. The fragrance bottle sits at the heart of both worlds, grounding the narrative in a duality of restraint and rebellion.

This piece explores the tension between composure and chaos, femininity and ferocity — all through an AI-generated fashion lens.