01.
In the discovery phase, I delve into the core of your brand or concept, understanding the emotional and visual language you wish to communicate. This is where we explore different inspirations, from colour palettes and textures to cultural references and thematic concepts. I analyse trends and generate a diverse array of visual references that align with your brand identity or vision. Together, we'll define the foundational elements that will guide the creative process.
02.
The iterative process is where the magic happens. Using generative AI, I produce a range of initial concepts, each one fine-tuned to explore various creative directions. This allows us to experiment with different styles, compositions, and visual elements in real-time. We’ll go through several rounds of feedback and adjustments, ensuring that every detail aligns with your vision. This dynamic approach enables us to quickly adapt and evolve the concept until it’s perfect, giving you a range of innovative options to choose from.
03.
Once we've gathered a rich pool of inspirations, I curate a series of moodboards that serve as the visual blueprint for your project. Each moodboard is a carefully crafted collection of images, textures, colours, and concepts, designed to evoke a specific mood or tell a particular story. This process ensures that every element is in harmony, setting the stage for a seamless transition from concept to creation. The final artwork delivery will be a culmination of research, iteration, and curation.